Semalt Expert: Why And How To Use Amazon To Build An E-Commerce Brand?
The Amazon marketplace serves as a platform where people launch brands and learn about consumer behaviors. It helps launch budding entrepreneurs. The business website may perform well when compared to the market standard. Using the marketplace as an alternative source of revenue is an added advantage.
Artem Abgarian, the Senior Customer Success Manager of Semalt, elaborates on using Amazon to build a successful e-commerce brand.
Before realizing the full potential of the market, it is prudent to start with the basics. Amazon aids in customer acquisition for businesses. Eventually, when one gets accustomed to how it operates, only then can they harness the power to use Amazon to grow the brand.
Amazon accounts for fifty-two percent of searches. In the fourth quarter of 2016, Amazon was responsible for sixty percent of all e-commerce sales. Finally, a majority of the items sold on the platform are from third party sellers.
These facts indicate that a majority of the customers frequent Amazon to search for products. Therefore, using it for brand awareness and customer awareness will help the business focus product sets and marketing around these concepts to a point where it can compete with the top competitors.
Using Amazon, it is against the guidelines to market a business to potential customers. Nevertheless, Amazon allows business to shape their shopping behavior to a point where they need to visit the company website. For example, a customer may purchase a specific product from a company, but the replacements are only available on their website.
Amazon ads build awareness
Sponsored ads on Amazon are similar to AdWords since they rely on keywords. Sponsored ads are necessary since an entrepreneur may use them to target companies that deal in the same products. The cost of clicking is less than the paid search.
Amazon and SEO value
Once a business starts gaining an increase in sales, there is a high possibility that their products will start appearing top on Amazon's search ranking. Consequently, Google will take up these high-ranking attributes. Using product keywords as the primary tool for organic searches on Google will direct customers to the company's products.
With organic searches, and driving customers to Amazon, buyers will realize that the firm's products appear on several sites. It promotes a sense of trust with the consumers. If the company markets its products in the right way, they will be sure to give good reviews. Review stars mean a lot to undecided customers.
There are several concerns merchants have before engaging with Amazon:
Amazon kicks the brand off for no reason. It is not true as the brand's foundation relies on the third party as long as one works within the Amazon guidelines.
Amazon takes up a business once it takes off. Amazon staff only asks people to choose between being a market seller or a vendor, but the decision is entirely up to the person involved.
Amazon differentiates from an ordinary e-commerce store. It is an e-commerce store with a built-in search and is keyword-driven such as Google.
Selling on Amazon is a decision-based strategy and exerting the right amount of control. Many lists exist on Amazon for business to sell and acquire customers. The owner decides the best strategy for them.